I touch someone life by parenting and grooming them into successful financial adviser and a whole man concept. We do not set out to grow a big and large company. We want to grow BIG & LARGE people to touch lives and add value to the mass affluent market.

“Our people are our greatest assets. We take great pride in the quality of the people in our organization: the financial consultants so that they can reach out to the mass affluent market.”

"I was attracted to Eternal by the one-to-one coaching, and also the opportunity to learn from two very successful mentors Freddy and Viviena. They impressed me with their professionalism, passion and dedication. When I met my first two clients with Freddy, I was gratified with the clients’ reaction to his presentation as both express regret at not knowing him (and Eternal FA) earlier. I knew then that this was a very meaningful job, and Freddy and Eternal FA was the team that will help me grow."

"The most important reason why i join Eternal is to be able to provide my client an unbias and comprehensive financial planning to maximise their protection needs and achieve their financial goals. It is very fulfilling to be able to assist an individual, family or company meeting their financial needs at the time when they needed it most. Of course, this cannot be achieved without the full support, guidance and training provided by Eternal FA."

"Before I joined Eternal, I was approached by my friend in Prudential, to join his branch. I realised that insurance comapnies, apart from selling health insurance, could not offer anything else to clients, and was dissapointed. That's where I chanced upon Eternal, which is an Independent firm, and offers comprehensive financial planning as compared to other tied agencies. And I personally feel that as a Financial Consultant, value-addness is what that concerns clients, and that cannot be done by limiting what you can offer your clients."

"I was an air traffic controller, initially seeking part-time income with Eternal. Meeting Freddy, his passion and conviction inspired me to join full-time. Though risky with a house, car, and newborn, Freddy's joint-field work proved my choice right. Clients were impressed by our genuine interest in their plans. Freddy's 20 years of industry knowledge is invaluable, shared without reserve. My only regret is not joining sooner. Within a year, supported by my mentors Viviena and Freddy, I achieved personal goals, even buying a new BMW. Eternal's support fosters personal and professional growth, making it a fulfilling career."

"I choose Eternal because of the way they conduct their business, trust, integrity and honesty. Nothing comes first before the interest of our clients and focus on being the best we can in our profession to provide advices. Be it the normal man on the street to the HNW individuals, we don’t cut corners because there is no need to, we guide them through a step by step approach towards Financial Planning. These are not made possible at any company unless the leaders are of great passion of what they do, having a vision of what they want to achieve and seeing beyond themselves. Thanks to Freddy!"

Recently, I've embarked on a new career path, seeking fulfillment and reward. Encouraged by Freddy, I joined Eternal Financial Advisory Pte Ltd, an independent financial advisory boutique. As an IFA, representing multiple principals allows us to tailor plans for our clients' benefit. Under Freddy's mentorship, I tapped into his expertise and extensive experience, gaining valuable insights and confidence. The supportive environment at EFA, combined with Freddy's guidance, ensures I can effectively help clients achieve their financial goals and provide them with peace of mind.